test your products on
our processes at the
amf innovation center
- Test
- Validate
- Learn
- Develop
- Rise Together
About The Innovation Center
Within the Innovation Center you have the opportunity to work with technology experts, connect with strategic partners, and collaborate with AMF’s team of master bakers to further develop your product line.
Our facility is a perfect production duplicate with a climate-controlled environment and state-of-the-art standards. Our team will consult with you to optimize, adjust, and fully test your product without disrupting production time in your own plant.
Innovation Sessions
DEVELOP TOGETHER AT the
AMF INNOVATION CENTer
At AMF, we believe that our strength lies in collaborating with our customers to develop the best products possible. Leveraging consumer insights and market trends, our team of master bakers works alongside yours to understand your desired product characteristics, production goals and process challenges. We develop customized solutions to bring your unique, premium baked products to market while scaling production for maximum profitability.
AMF BAKERY SYSTEMS’ best-in-class SOLUTIONS FOR commercial BAKERIES
Through years of partnering closely with our bakery customers, we have a thorough understanding of industrial bakeries, baking processes, and the production of food products. Listening to the needs, struggles, challenges, and new ideas of our customers has given us the tools to develop best-in-class machines: productivity, sustainability, durability, profitability, and value of ownership.
We know that validating performance is crucial when developing a new production line, or adding new units or solutions to expand production capabilities. This can be achieved together at the flexible and state-of-the-art production facility we have at our AMF Innovation Centre in Gorinchem, The Netherlands.
testing Pizza products
validating pastry products
testing Sustainable Baking
ABOUT OUR CENTRE AND OUR EQUIPMENT
Our Innovation Centre is located in Gorinchem, The Netherlands—less than one hour from Schiphol/Amsterdam, and one hour from Düsseldorf or Brussels/Antwerp. The Centre is fully equipped with the best facilities, the newest machines, innovations, solutions, and, sometimes, even a peek at NEW technology in development for your bakery!
From Schiphol / Amsterdam: < 1 hour drive
From Dusseldorf (Germany): 1 hour drive
From Brussels/Antwerp (Belgium): 1 hour drive
Demo Equipment At AMF Test CenterS
Pizza, Flatbreads, and Pastries
Our Innovation Centre is located in Gorinchem, The Netherlands—less than one hour from Schiphol/Amsterdam, and one hour from Düsseldorf or Brussels/Antwerp. The Centre is fully equipped with the best facilities, the newest machines, innovations, solutions, and, sometimes, even a peek at NEW technology in development for your bakery!
From Schiphol / Amsterdam: < 1 hour drive
From Dusseldorf (Germany): 1 hour drive
From Brussels/Antwerp (Belgium): 1 hour drive
Bread Lines
Artisan breads, sheeted breads, and baguettes.
Tin breads, soft breads, and buns.
Get hands-on with dough handling and extruding unit, mixers, conveying units, and our array of tunnel and band ovens on natural gas and hydrogen.
Specialty Systems
Spraying systems for egg glaze.
Fat pump systems for laminating dough.
Discover how AMF’s specialty units can work for you: depositing, make-up, dosing, strewing, target applicating, waterfall applicating, folding, and croissant making. Go further with robot tooling for folding, spraying, and customized applications.
And get a sneak-peak at new innovations.
Meet The Team
Our team of master bakers, food technologists, and Innovation Centre experts have spent years in numerous industrial and traditional bakeries around the world. They are here to support you, test and validate with you, and give you advice on what our equipment can do for your products and business. They will handle your ingredients with care, ask critical questions to understand your recipe, and make sure your test results will further your success.
Vincent
Food Technologist and curious for Robotics
A Master in Food Technology, and a keen interest in new technologies, is what makes Vincent the ‘tech-guy’ of the team. Developing new applications for robot use, artificial intelligence, machine learning and validating these to give impressive demo’s to our customers. These new technologies will save money and improve the bakery process for our customers, to stay ahead of their competition. Vincent in our guy to impress you with these new technologies.
JEROEN
Baker and Food Technologist – your guide in our Innovation Centre
Jeroen can be called all round senior baker and technologist, since he has excellent ingredient knowledge and knows how these ingredients ‘behave’ in certain applications, dough or mixes. Temperatures, moisture levels, dosage, proofing time, baking time, Jeroen can give you the advice to run a smooth and perfect production run and validate this on our equipment.
Lex
Manager AMF Innovation Centre and Marketing Manager EMEA-AP
Customer focused and market driven, is what helps him and AMF to create solutions that really help or make our customers perform better. The innovation centre hosts the complete AMF portfolio to demonstrate, validate, train and learn, together with our great team of specialists. Hospitality and making you feel welcome at AMF, that is something he will guarantee, so we hope to welcome you soon!
Fred
Baker and friendly face – makes you feel welcome
Fred is a professional baker with a long history and experience in the industrial bakery, working for a Banquette and Pastry company before he joined AMF. He helps our customers with testing on our equipment and test their range of products. His expertise is on our special units, like the Unimac depositor, Target Applicator, Egg and glace sprayer, Roll strewer/seeders and Powershot depositor for pizza.
WILLEM-JAN
Master Baker and Specialist on Artisan Bread
Our Master Baker, with many years’ experience in the bakery, ingredients business and industrial bakery processes. Thinking in solutions, customer benefits, improving dough handling and settings to optimize the baked result. Using all his knowledge of Bread, Artisan bread and Pastry, to help, support, challenge and convince our visitors, to buy AMF Bakery equipment.
DENNIS
Our guy who can do everything
Every team needs a guy you can ask anything and he does it with a smile: Dennis! A very proud member of the Innovation Centre team, starting up the all the lines, handling the ingredients, making sure everything looks clean and is safe, and a great guy for us to work with! He also makes sure our production waste, baked goods and doughs, are re-used in a sustainable way.
the innovation centre
What You May Expect from Your Experience at Our Innovation Centre
We utilize our extensive knowledge of bakery processes, doughs, and ingredients to provide you the options, capabilities, and capacity of our bakery machines so you can make the best products for you and your bakery.
• We offer daily morning and afternoon slots to book your visit
• Our inspiring meeting room is available during tests and offers WiFi and video conferencing tools
• You can bring or ship your own ingredients, and we will have the dough ready quickly
• Within three working days, we will send a full visit report with test results, and photo and video material
• Our Sales Team and your Regional Account Manager will be available for personal contact and any questions after your visit and test
• If needed, we can do additional tests and provide results online or remotely if required
• If you become a customer, our services are deducted from your bill
Related Resources
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