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AMF Strengthens Product Leadership Team with Promotion of Key Leader

RICHMOND, VIRGINIA – November 8, 2022 – AMF Bakery Systems (AMF), a leader in complete system solutions for the bakery industry, today announced the promotion of product team leader, Wes Bryant, to the role of product group leader and executive product manager for AMF Workhorse, an AMF Bakery Systems brand. In this role, Bryant will lead the AMF Workhorse team focused on developing innovative solutions for pan and peel board handling, automated storage and retrieval systems, as well as all post-packaging automation solutions.  

As Product Group Leader, Bryant assumes overall business leadership and product strategy responsibilities for AMF Workhorse with aggressive growth plans across applications for soft bread and bun, artisan breads, pizza, flatbreads, cakes, pies, pastries, and more. He will be supported by the commercial and operational leadership of AMF Workhorse by Bryan Didas of AMF’s Richmond, VA facility and Colin McShane of the Kirkwood, PA facility.  

“Wes brings deep leadership experience in automation, robotics and industrial manufacturing across project engineering, service engineering, applications engineering, and project management,” mentioned Jason Ward, president of AMF. “In his short time at AMF, he has brought high energy, passion, and insight to our teammates and customers, and I look forward to his leadership moving forward.” 

AMF Workhorse is part of AMF’s unified brand family consisting of AMF Fusion – mixing and dough handling systems, AMF Flex – extrusion and volumetric dividing make-up systems, AMF Tromp – sheeting, laminating, decorating, and depositing make-up systems, AMF BakeTech, AMF Den Boer, and AMF Vesta – proofing, baking, cooling, and freezing systems, AMF Convay – conveying systems from mixer to marketplace, as well as AMF PackTech – packaging systems. Together with AMF Workhorse, AMF’s family of brands delivers the most complete, fully-integrated solutions for automated bakery production backed by localized service and support, globally.  


Bakeries around the world partner with AMF Bakery Systems for best-in-class unit equipment and complete system solutions, from mixer to marketplace, that improve operations, products, and bakery success. With global reach and local presence, AMF is the only truly global partner delivering complete system solutions across a unified family of brands that empower bakeries to rise. AMF Bakery Systems is a proud member of the Markel Food Group

For More Information 

Diana Boxey, Global Marketing Director 
P: 804-342-9711 | [email protected]